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Tatva — A Room Freshener Inspired by Indian Temples and Rituals

Posted on June 18 2025, By: Pavan Jakka

Let me tell you why we created Tatva.

In most homes, room fresheners are just bursts of synthetic fragrance sprayed through gas. But I’ve always felt that scent should do more than just mask smells. It should shift the mood of a space. It should feel safe. Familiar. Sacred even.

That’s why Tatva was born — not from a product brief, but from a memory. The memory of walking into a temple, barefoot, and being wrapped in the soft scent of sandalwood, camphor, tulsi, and jasmine. That grounded feeling. That peace. We wanted to bottle that.

What Is Tatva, Really?

Tatva is a gas-free, alcohol-based room spray. Every drop inside is functional — no hidden gases, no fillers. We use perfumer’s alcohol (like fine fragrances do) and blend it with a fragrance profile that’s rooted in Indian rituals. There’s no phthalates, no parabens, no nonsense.

The result? A clean, temple-inspired fragrance that you can use daily — whether you’re starting your pooja, winding down your day, or simply resetting your space.

Why We Chose These Ingredients

We weren’t just chasing a good smell. We were recreating a feeling. That’s why each note in Tatva has a purpose:

  • Sandalwood for stillness and grounding
  • Tulsi for clarity and purification
  • Camphor for its uplifting sacred energy
  • Jasmine for a gentle floral softness

 

Together, they create an atmosphere that isn’t overpowering — just quietly present.

How It’s Different From Other Fresheners

Most sprays on the market use LPG or butane gas to push out the scent. That’s 30–60% of the can just made up of flammable gas. Tatva doesn’t do that. We use a manual pump — so you only spray what you need, and only what’s meant to be in the air.

This also means:

  • No gas smell lingering afterward
  • Safer for indoor use, especially around kids or elders
  • More control over how much you use

Who We Made Tatva For

If you value slow living…
If you start your day with prayer or end it with a moment of calm…
If you care about what you bring into your home…
Then Tatva was made for you.

It’s not just a product. It’s a pause. A breath. A gentle reminder to return to yourself.

Tatva isn’t about overpowering your space. It’s about anchoring it. It’s for those moments when you need your home to feel a little more yours.

Spray Tatva. Let the room breathe. And settle into the stillness.

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